oh hai, my name is

Xavier Lur

A digital ninja who has spent over 5 years in the digital marketing field.
A sophomore at Singapore Management University, majoring in FinTech.

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I love to transform brands in the digital space. I have worked on notable brands like Nestlé, BMW, Singtel, American Express and IBM during my current five-year stint at Ogilvy, where I perform the dual role of a suit and a creative.

Outside of work, I am currently a second year student at Singapore Management University, pursuing a degree in Information Systems and majoring in FinTech. I am a firm believer of disruptive technologies and invest in several publicly listed technology companies. I am also proficient in Python, PHP, and MySQL.

In my free time (which is almost non-existent), I am a social content creator, sharing photos of the latest events and products in Singapore on Twitter and Instagram. I was accorded the title of the second most mentioned Singaporean on Twitter in 2018 by Twitter Singapore.

Unlike most social content creators, I choose not to earn a single cent from brands that I promote or work with. Shoutout to McDonald's Singapore, Google Singapore, Grab, and CapitaLand, who often kindly share news of their latest product or event launches with me before the public.

Are you working for a brand with an upcoming exciting event or product that would interest Singaporeans in the 16-24 age group? Or just want to reach out to me regarding something? Drop me an e-mail at x@vier.lu (yes, it is a valid e-mail address, just like this website's URL!)

About Me

My Works.

I am also a hobbyist photographer. Here are some photos that I have taken for work and during my free time.